Apple apologies for new iPad Ad

Apple took on Thursday the unusual step of apologizing for a short advertising video promoting the company’s new iPad Pro tablet. Apple CEO Tim Cook posted the spot on X, formerly Twitter, on Tuesday. Apple also posted it to YouTube. It showed a variety of creative tools, including a guitar, piano, and metronome being pressed […]

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Apple’s iPad event was an AI appetizer

Apple’s recently hatched plan to catch up to rivals in artificial intelligence, specifically in generative AI (GenAI), have begun to be revealed, starting with the company’s May 2nd conference call with analysts following its Q224 earnings release and with this week’s “Let Loose” iPad event showcasing the company’s new M4 SoC, with a new Neural […]

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